Yandex - setting up the main page, registration and login, as well as the history of the company. How to set the Yandex search engine as the start page? History of Yandex development

Hello, dear readers of the blog site. Today I want to talk about the most successful Internet company in Runet.

If you think about it, more than half of the users come to my blog with this one, and the lion's share of mine comes from the income from displaying YAN ad units (through Profit Partner).

For webmasters, probably, first of all, Yandex is a search engine that occupies a leading position in Runet (it even recently absorbed it). Moreover, the realities of the modern are such that it would be extremely short-sighted not to take into account the features of this search engine when optimizing the site, because it is it that aggregates the lion's share of commercial queries. Not getting targeted visitors from it is not a fact that you can get them from, because. they simply may not be there.

Yandex home page, themes and settings

But at the same time, Yandex has long outgrown the short pants of a pure search engine and has become for many users the place from which they begin their journey on the Internet - a multiportal. Millions of users now use its image search, Mail, and dozens of other services. The main competitor of Google also has all this, but nevertheless, the audience of our network segment votes for the domestic manufacturer by the majority.

Let's start our review of the portal with its home page. Many specialists worked on its creation and layout, and it was on home page you will find almost everything you may need at first. Later, after getting used to it a little and deciding which services you will need in the first place, you will be able to completely rebuild it to your taste and needs.

About registration, receiving a mailbox and that, we will talk a little lower in the text. Now we note for ourselves that much of what most users may need is already on the main page. In orange, I highlighted the services that I use from time to time.

Also on the main page when you scroll it you will find, with a list of Internet materials that may be of interest to you. Yandex knows your preferences and tries to show only the most interesting for you in this feed. How well he succeeds, judge for yourself:

However, all people are different and their interests also differ. Therefore, at the very top of the main page, you can always see a drop-down list called "Personal settings"(gear icon in the upper right area of the screen). By clicking on it, you can choose one of four options:

Let's go to the first tab Set up Yandex. Here we will be given the opportunity to delete, customize, drag and drop existing widgets on the main page, and also add new ones if desired:

When saving the changes made, deleting or rearranging blocks on the main page (the "Save" button), you need to understand that if you have not registered with Yandex.ru, then only the browser from which you made these settings will be linked (it is stored in cookies) . In another browser, you will see the main page configured by default.

As you can see, not only the main page settings are concentrated here, but also global and fundamental things. Let's take a closer look at them (it is clear that it would be better to save them specifically for your account):

Registration and receipt of Yandex Passport

You have two possibilities to work with this portal. You can register with Yandex and get a free mailbox with a good spam cutter as a gift, or you can forget about registration and just work with the main page and other services that allow you to do this without authorization.

Probably, the first option (with registration) would be preferable, because in this way you can use the potential of the system to the maximum.

It is clear that this is not an accurate statistics, because in addition to the domain zone Ru in from other domain zones, and the LivInternet counter is not installed for everyone. However, this sample can still be considered representative and it follows from it that Yandex is quite confidently leading in the Russian-speaking segment of the Internet.

He bit off more than half of the donut, which is a lot, considering the multi-million audience of Runet. It is clear that the share of Yandex in the global search is small (from one to two percent), and Google already reigns categorically there. Yes, and in Runet, if we consider the audience of users entering information requests (who do not need to buy something), the shares of Yandex and Google will be almost the same. I judge this by analyzing the statistics of my blog site:

But this, of course, is not a representative sample at all, but rather my own IMHO. By the way, if you analyze the positions of my site for various popular search queries (for example, you can see its visibility in ), you will notice that these two giants often have completely different ratings for the same web pages.

Over the next few years (until 1996), active work was carried out to improve search algorithms and take into account the morphology of the language in it. During this time, several software products were released (Academic Edition of the Classics on CD ROM, Bible Computer Reference), where all these developments were used, but, as you understand, all this did not make it possible to realize the full potential of search algorithms and did not allow it to be seriously earn. There was practically no Internet in Runet at that time.

By the way, it was during this period that the name for the developed search technology was coined, namely Yandex, which means "Language Index". Although there are still many interpretations of the origin of the brand, this does not change the essence. The development team had a desire and conviction that it would be much more profitable to sell the search technology itself than to sell products built on it.

In 1996, at the Netcom exhibition, the company, which at that time was still a department of the Arcadia company, offered its first products for site search (Yandex.Site) and search for CD content (Y.CD). Well, as well as a separate product that implements the Ya.Lib search technology. In the same year, the company went online and, using the Y.Dict product, made it possible to make requests in Russian to the AltaVista search engine, which was popular at that time in the bourgeoisie ( Google didn't exist yet.).

But all this was not something that would really allow the company to turn around in all its glory. It lacked its own index of all Runet sites. Well, the employees of the company (at that time the department of the Arcadia company) strained themselves and created a search robot that pretty quickly bypassed all five thousand sites available in Runet (at that time) and collected an index text file weighing only four gigabytes.

All. In 1997, Softool was announced at the exhibition new site yandex.ru(a project codenamed Yandex-Web), which was launched on September 23.

By the way, the first version of the design for it was drawn by Artemy Lebedev, now known to all of you:

At first, to work with the search engine, it was required to enter queries formulated in a special way (using logical operators), but after a few months they got rid of this and the search engine could be addressed as a simple interlocutor. In the same year, a forum was opened to communicate with visitors and solve their problems, which lasted until 2008.

Yandex already at that time successfully fought against duplicate content in different or slightly different content, and identical documents were removed from the search results. In addition, they were used to place links to the most relevant (responding to the user's request) documents at the top of the search results.

It turns out that the development of the Internet in Runet coincided very well with the fact that the Yandex company had been working seriously on the problems of searching in Russian for a long time in huge text arrays.

This probably played a decisive role in the further dizzying rise - after all, he only had to transfer his achievements to the web and pay attention to the development of related services and thinking over ways to extract from all this income. The main thing was be at the right time and in the right place. Segalovich and Volazh succeeded, with which I congratulate you - well done.

But, as it were, the story does not end there, but, on the contrary, is just beginning. In the next 1998, work is underway to improve the search engine, new functionality for users appears (search in the found, find similar documents, etc.), and the design of the main page is also undergoing a slight change (getting these screenshots turned out to be quite simple, because there is a service like , which performs the function of a time machine):

In 1999, by leaps and bounds, the Internet began to gain popularity in the Russian-speaking segment of the network, and in connection with this, the number of documents indexed by Yandex seriously increased, which he succeeded by launching a new robot that scans Runet sites. In the same year, a new project was launched, which lasted until 2012.

Interestingly, it was from this year that Yandex seriously took up spam filtering, began to take into account the contents of Alt tags for images, and, in addition to the text of the document itself, began to consider when ranking and leading to it from other network sites (the birth of a full-fledged link ranking). Well, the design of its main page has changed significantly:

Development of a new search engine and related services

In 2000, a number of events took place that predetermined the further success of Yandex.ru. If you look at the previous three screenshots of his home page design, you'll notice the CompTek logo. This is quite logical, because the development team at that time was part of the programming department of this company. But in 2000, this department was spun off back into a separate company, but which was no longer called Arcadia, but Yandex.

By the way, at that time they had not yet worked out a scheme for generating income and they were forced to attract an investor. ru-Net Holdings Corporation has invested about five million dollars in the search engine, for which it received a third of Yandex's assets. In general, it turned out to be a very profitable deal, because now search system number one in RuNet is already worth hundreds of millions of dollars.

In the same year, the famous one appeared, and it was also introduced, with the help of which the sites in this directory were ranked (see the money already familiar to us in the screenshot above).

Moreover, Tietz was assigned to all indexed resources (regardless of their location or not in the directory) and, unlike the thematic index, was assigned to the entire site, and not to its individual pages. It is measured by digital values from 0 to infinity and is a linear value, and Page rank has only eleven gradations from 0 to 10 and is a logarithmic value.

In addition, Yandex in 2000 is already being formed as a multiportal, because just at that time such services as Mail, News, Bookmarks, Postcards, and, well, a bare search bar at ya.ru(Google's main page looks the same - complete asceticism). A number of services have also appeared, which will later become the Market. Well, even before the heap, in 2000, it first saw the light of day, which users could install as an add-on for their browser (now it has been renamed Elements).

The main achievement of the company in 2001 can be considered that it became the most visited site in Runet, the index base grew to the size of one terabyte, and an image search service appeared.

Well, around the same time saw the light. Traditionally, the design of the main page has also changed:

In 2002, on the basis of three separate services, a now well-known and convenient tool for searching and selecting the right product was formed for all of you -. And there was also a significant event in the history of the company - it completely switched to self-sufficiency by opening the service.

The design of the main page has become even closer to the modern version:

2003 was the first year of self-sufficiency, and this search engine, in addition to ordinary Html pages, learned to index documents in RTF formats, PDF, and DOC, well, and a year later, the turn came to Flash sites. A serious spam cutter called “Self-defense” appeared in Ya.Pochta, and Direct from this year began to work on the principle of pay per click.

In 2004, the company's profit has already amounted to about ten million dollars, there were search services on the map, as well as on blogs and forums. Around the same year in the search market in RuNet there is a powerful competitor in the face of Google, in connection with which Yandex expanded its staff by about ten times for an adequate response.

All interested users were involved in the development of the design of the main page, and as a result, this version of the main one existed right up to 2007 without changes:

In 2005, Yandex decided to think about expanding and a representative office of this company appeared in the square. And at the end of the same year, a very remarkable event for many webmasters took place - the . Don't know what it is?

Now all site owners have the opportunity to place contextual advertising on the pages of their sites and receive fifty percent of the price of each click. For this, I want to express a separate respect, well, and my COP (partner service center) Profit Partner even more respect, because they actually feed me. Also this year, the Ya.Slovari service appeared.

In 2006, Yandex.Maps introduced the ability to display traffic jams and a tool for identifying public opinion appeared, where reviews on blogs and forums were actually searched.

In 2007, an analytics tool, which is still quite popular now, appeared, which was initially focused primarily on the needs of advertisers in Direct.

Well, the Ukrainian search engine Yandex.ua was opened, which now aggregates about a quarter of the search in the square, and the first version has also appeared. Plus, we made a new design for the main page:

In 2008, the company's office was opened in the states and at the same time support for international standards, MediaRSS, etc. was added to the engine algorithms. This allowed the company to successfully index bourgeois sites that these standards had long supported. Well, from that moment on, the Yandex logo began to be written entirely in Russian:

And the design of the main page has undergone its latest reincarnation:

The main event of 2009 was the introduction of regional search (in the Snezhinsk algorithm), which gave Yandex a certain head start compared to Google, whose regional search consisted of splitting only by country, not by city. In 2010, it appeared and users of the search engine were able to search only on the bourgeois Internet, both through Yandex.ru and through.com.

Around the same time, Ukrainian regional search appeared, and a self-learning tool began to be used to calculate the relevance formula. Matrixnet algorithm and Spectr technology comes into play.

Matrixnet uses assessors (who determine the quality of individual sites in the network) as reference points, and Range allows you to take into account in the search results all the possible meanings embedded in the request by the user (for example, for the query "Napoleon" it is quite difficult to decide what the user wants to know about - about a cake or about an outstanding person in history).

Well, in 2011, the leader of the Runet search placed its shares on the NASDAQ exchange. I don’t understand the intricacies of this case, but Yandex helped out a huge amount on this (more than a billion in greenery), which is slightly less than the amount that Google received with a similar placement in 2004.

Everything, but the history of Yandex does not end there and, most likely, will continue for many years to come.

Now they already have quite a few offices in different cities of the world, and if you believe the photographs, the atmosphere in the company is quite democratic:

Features of promotion under Yandex (differences from Google.ru)

Now let's get back to the problems of webmasters and optimizers - how to promote your site for Yandex? Not as simple as it might seem at first glance. In fact, for myself, I do not divide promotion for different search engines into separate components (), but there are nuances and differences, and many people focus on them:

As a rule, when promoting a competitive search query, you should have several pages on the site at once that would respond to given request. One of them will be pumped by you with external links, and the rest will create the appearance that your resource is focused on the answer to this user request.

When promoting under Yandex (and under Google.ru, but to a lesser extent), it should be borne in mind that such a concept as keyword density () no longer works. The search is well versed in the peculiarities of the Russian language and is able to make an assessment of the subject of the article according to the vector that it has.

Those. should be in the article, but in a very limited amount, and all those words and phrases that, according to the search engine, should be present in such texts (vector) should also be present.

Recently, Yandex has been advocating that the texts of articles would not be re-optimized and threaten to punish them for this. It seems to me that one re-optimization will not be enough to impose a veto - it is necessary that the behavior of users also says that this text is spam.
It also takes into account the age of the site (not the domain) and its trust when ranking. Google also takes this into account, but to a lesser extent.
External links have an impact on site promotion in Yandex to a slightly lesser extent than when promoting in Google.
"Runet Mirror" loves the variety of both sources of links and their anchors (texts).
As I have already said, in the domestic search engine the share of commercial queries is significantly higher than in the bourgeois counterpart, and the competition for them will be much higher
When ranking in search results, Google pays more attention to the page most relevant to the query (as if in isolation from the site), and Yandex also evaluates other pages of the same resource, and also the entire resource as a whole.
Well, in both search engines, when determining the relevance of pages, they are actively taken into account, because they allow you to attract a huge number of users to assess the quality of the site (for free).

Good luck to you! See you soon on the blog pages site

Advantages

This is a free module, for normal operation of which you do not need to install Yandex. Browser. Enough extension from Yandex, which can be installed in any browser;

This module is distributed free of charge;
It is well compatible with any browsers, and works properly even on old computers with low hardware resources;
The module exists in several variations - for correct operation on a computer, laptop, modular devices, etc.;
The module works quite correctly, voice commands are recognized clearly and correctly (although a lot depends on the hardware, for example, on the quality of the microphone);
Typing a search query by voice saves a significant amount of time, and is also convenient when your hands are busy (or in the cold).

From the above, we can conclude that this function is suitable for everyone who is used to using the function voice input search query, but prefers to use Yandex rather than Google.

Flaws

Installation

The module discussed above is the Yandex. Line. After installing this extension on your computer, a field for entering a search query in Yandex will appear on the bottom panel of the desktop. It will be present not only while the browser is running, but also when working offline.

Yandex. Line

<Рис. 2 Установка>

<Рис. 3 Скачивание>

After you have installed the Yandex.String program, voice search is automatically available to you using this extension. The search, as well as the string, will work as with open browser, and when working with programs offline.

As mentioned above, for the normal operation of the line, you do not need Yandex.Browser. This module is not a browser extension and works completely isolated from it.

Advantages

Although this feature does not yet have many fans and is not very widespread, some users have already appreciated its convenience and functionality. What are the advantages of Yandex voice search?

From the above, we can conclude that this function is suitable for everyone who is used to using the function voice input search query, but prefers to use Yandex rather than Google.

Flaws

The most significant drawback of this service is its rather high dependence on the parameters of the microphone. If you pronounce your request too far away from him or the audio quality is low, then the system will not be able to correctly recognize your request (as long as this happens quite often).

In this case, it will replace it with a phrase that is closest in sound to those that are often used from your computer. Or popular among users. After such incorrect recognition, the only way to make a request is to type it manually from the keyboard.

Installation

The module discussed above is the Yandex. Line. After installing this extension on your computer, an input field will appear on the bottom panel of the desktop search query in Yandex. It will be present not only during browser work but also when working offline.

Such a string is convenient in itself for users who often use search queries. In addition, Yandex voice search is implemented only with its help.

Yandex. Line

How to install this extension. To do this, follow a simple algorithm:

You can download it from the official page of the developer, for this you need to follow the link;
Find the yellow Install button on the left side of the page and click on it;

Confirm the download (click the Save button in the pop-up window);

Wait for the download to finish and start the installation;
Complete the installation by following the line installer instructions;
After the installation is completed, it should appear at the bottom of the screen, on the panel with shortcuts and program buttons;
If it doesn't, restart your computer.

After you have installed the Yandex.String program, voice search is automatically available to you using this extension. Search, just like string, will work like with browser open, and when working with programs offline.

Usage

If you are working on a personal PC, then for the correct operation of the module you need to connect an external microphone. Connect the device and configure it through the Device Manager. On laptops, sometimes you also need to make some settings for the microphone and allow it to access external applications.

How to use this application and the line as a whole? First of all, the string can be used as a standard search engine. That is, enter a search query into it from the keyboard.

After pressing the Enter button, the system will automatically open your default browser, and in it - the results of the search query in Yandex. Of course, this requires that the Internet is connected to the computer.

Voice search is multifunctional. It allows you to enter not only the usual search queries, but also search for applications, website addresses, etc. In order to set any query, follow the algorithm:

Algorithms for searching through a string are no different from standard Yandex algorithms. In the same way, a list of results for a query is built. And all other search parameters are also completely characteristic of the Yandex system.

A handy feature is its own, automatically created, bookmarks bar. It is formed from the most frequently visited sites. You can see it by clicking on the search bar at the bottom of the window.

Also at the bottom of the window you can find your latest search request through the Yandex.String system. It also presents his most popular interpretations received from other users.

In order to get acquainted with the main functionality of this application, you need to press the microphone button and say "Listen, Yandex". After that, a window will open that lists the main functionality of this application.

After that, for example, it becomes clear that the string interacts not only with the Internet, but also with the computer. For example, you can restart your computer open Word or another program using this application.

Settings

The application does not require complex or lengthy settings. To call me settings, place the cursor on the search line and right-click on it. A small menu will open, the first item of which will be “Settings”.

The application does not take up much memory and runs even on older computers.

Today we are embarking on another long journey of travel along the ornate paths of search engine development ( Yandex, Yandex). I think that the domestic giant of network search has long grown to such a level that it is not too lazy to dig all its corridors, to remember how the Yandex search engine developed, what was interesting for all the years of its existence.

Moreover, it receives a lot of visitors from the Yandex search engine. Many of them leave for contextual advertising, I recently took over the blog, so I think that this company is more than worthy of a big publication about it.

If we take into account the Russian Internet, then here Yandex is the undisputed leader. In Russia, this is the first most important search engine. There are regional search engines, a kind of branches in Belarus, Ukraine, Kazakhstan. Yandex is very popular among residents of these countries. I can judge this at least by statistics, seeing that many visitors come from other regions.

Currently, Yandex is not only a search engine, it is also numerous services that absolutely all users of this search engine can access. Here you can find the necessary information and navigate the choice of leisure, find pictures, goods, compare prices, watch the weather, communicate on a social network, watch TV schedules, transport. There are numerous enterprise solutions. You can even Narod.ru. A convenient system has been implemented on Yandex, where functionality for working with your sites is implemented. Among the latest available innovations of the service is, which remained paid for quite a long time, but in December 2011 this service became available to absolutely everyone.

About the wonderful technologies and useful services of Yandex, you can continue for a very, very long time. Therefore, for the convenience of information perception, I will break our journey into components. I will describe the entire path of the search engine in chronological order by year - from creation to the present day.

History of Yandex development

1980s - 1990s

History of Yandex development takes root in the now distant 80s, the former USSR. It was then that development began for the first time. software to search in the Arcadia company. The work was carried out under the leadership of Arkady Borkovsky and Arkady Volozh. It is that first search technology was named "Yandex". And the Yandex site itself, the one that we can see today, appeared in 1996. The developments that were underway at that time were recognized as promising, as a result of which the management of CompTek (the sale of computers and components) and the developers of the system decided on the advisability of further developing the technology and introducing it to the masses. In this regard, a concept for the development of the project, aimed at a wide audience, was prepared.

Yandex was officially announced only on September 23, 1997. And in fact, at first it was one of the divisions of CompTek International. That is, independence there was generally with gulkin's nose. And only in 2000, Yandex became the company that it can be seen today. In the sense that the company has already become completely independent. Independent Yandex.

By the way, long before the announcement of the Yandex search engine, the companies came up with a name. Yandex - means "Language index". If translated from English, it turns out "Yet Another indexer". True, later, as the search engine developed, other interpretations began to appear. For example, if in the English Index we translate the first letter (I - Z) from English into Russian, then we get "Yandex".

Ilya Segalovich (current CTO) and Arkady Volozh came up with the name "Yandex"

A year before the official release of the company, on October 18, 1996, the Netcom'96 exhibition took place, at which CompTek presented the first products of the developing search engine. These were Yandex.Site and Yandex.Dict. Then, half a year later, Yandex.CD appeared - searching for documents on CD ROM, and then the Yandex.Lib project was launched. It was a Yandex package library, which was intended to be embedded in all kinds of applications and databases.

At the time when Yandex.ru was officially presented to the public, the following can be distinguished from the interesting:

Evaluation of the relevance of documents. At that time, Yandex was pretty good at finding copies and excluding them. At the same time, documents were searched in various encodings.

Search by exact word form. Yashka was able to search taking into account morphology

Search based on distance. Yandex was able to search within a paragraph, for exact phrases

The core of the page relevance assessment functioned. For each request, documents were selected taking into account compliance (relevance) with the request. In addition, when selecting documents for search results, the frequency (density) of the keyword on the page was taken into account. By the way, precisely because of the imperfection (at that time) of this algorithm, densely packed pages appeared in the top search results keywords actually makes no sense.

Also, the search took into account the distance between words, and how the words are located in the document.

Website design Yandex

The very first design for the Yandex site was quite primitive and imperfect. It was developed by the well-known Artemy Lebedev. He looked like this

By the way, the Yandex forum was opened in the same year. It was intended for communication between users of the system and developers. The idea was good, and the forum functioned normally. True, it lasted until 2008. Then there was a slight rearrangement of priorities. As far as I can tell, socialization was preferred. Yandex also began to actively develop its own social network, on the basis of which the current blog appeared, where all Yandex announcements are published, and where, in fact, users communicate with developers. You can see for yourself, the old forum url ( http://forum.yandex.ru/yandex/) today redirects to the well-known http://webmaster.ya.ru/.

1998

The project, which was launched, showed good potential, they continued to work on it. In 1998, the search engine was improved, many other functionality for users. In particular, it became possible to search in the found, search for similar documents, and much more. Work is also underway on the design of the Yandex home page. Now she's changed a little

As you can see, outwardly nothing has changed. Most of the technical work

1999

Over the year, the audience of the Russian share of the Internet has grown significantly. Together with it, the quality and technology of Yandex have grown, the developers have implemented many improvements. The Yandex search engine has introduced a new search bot, due to which the speed of crawling documents on the network has significantly increased.

The innovations that affected the user parts of the functionality were as follows:

It became possible to search more precisely - by annotations, captions, pictures, headings

Introduced a search limit on a group of sites

Separately allocated documents in Russian

By the way, it was in 1999 that the well-known concept (thematic citation index) was first introduced to everyone today. True, then it was calculated quite primitively. The authority of the site (aka TIC) depended to a greater extent on the number of sites that referred to the domain of interest to us.

The design of the main, by the way, has also changed. Now it has become something more like the current

There was another significant event in 1999. It was then that a free website builder appeared, better known to all of us as Narod.ru (free hosting and file hosting). By the way, this project still exists. The motto of this project was this - in 60 seconds.

year 2000

Perhaps it was the introduction of new services that allowed Yandex to reach a fundamentally new level of development. Over time, the search engine firmly secured its status, which made it possible significantly. In fact, it was already a new project, not the one that started under the auspices of CompTek.

In 1999, Arkady Volozh, having understood the prospects for the development of the project, began to engage only in the promotion of Yandex. But the difficulty was that it was necessary to find experienced partners who would have the skills of corporate building. The only difficulty was that it was necessary to find such partners who would invest in the development of the project, but at the same time would not require a complete transfer of control under their own control.

And such a partner was found. This was the company ru-Net Holdings. In the spring of 2000, an investment agreement was concluded with this company. Here, however, there were no casualties. A certain share of the search engine still had to be given away. According to the company's contract, 1/3 of the search engine departed. That is, from that moment Yandex ceased to be a structural division of CompTek, but became an independent company that had its own offices, its own management, its own budget, etc. CEO company became Arkady Volozh.

I think that Yandex was very lucky with its first head, because Volozh turned out to be not only a specialist in finding potential partners, but also a good innovator. After the start of independent “floating”, grandiose changes began in the company. The staff has significantly increased, and the resource itself has received a new kick from its leaders.

In total, ru-Net Holdings invested about $5 million. What can I say, the deal turned out to be very profitable, especially considering the fact that today the number one search engine in Runet will cost at least several hundred million dollars. This is at the most modest count.

The year 2000 was also significant for the reason that it was in this year that the multiportality of Yandex began to emerge more clearly, because many services began to appear that were not directly tied to search. Yandex.News, Yandex.Mail, Postcards, the search bar at ya.ru became such services. In addition, there were many services that later merged, becoming what we now know as Yandex.Market. In addition, another significant innovation was the introduction of specialized software for integration into user browsers - Yandex Bar.

year 2001

This year was a turning point, because in 2001 Yandex became the leader of the RuNet in terms of attendance. In addition, the amount of information stored on the company's servers has also increased. Its size was 1 terabyte. By the way, Yandex.Pictures also appeared this year. In addition, there was an electronic payment system Yandex money

In addition, the design of Yandex's main page has been more noticeably improved. Links to new services and news appeared here. We can say that, in general, the outlines of today's Yandex have already appeared

2002

This year, developers have been actively working to improve the communication service - Yandex.Mail. A lot of work has been done on filtering correspondence. 2002 was the year of the merger of three services - Goods, Guru and Pick up into one - Yandex.Market. By the way, you can see for yourself that this service is very relevant even today. Perhaps for the first time in all the years of investing in 2002, a goal appeared - to reach self-sufficiency. It was necessary to develop a strategic system for monetizing the project. In addition, one that would bring stable and large profits in the future. It became such a model, and it was precisely the income that the company began to receive this advertising model that made it possible to reach self-sufficiency much earlier than expected. Therefore, we can say that 2002 was a turning point in terms of entering a business-oriented model, which, moreover, has already begun to bear fruit.

2003

This year, active work on the Yandex.Mail service continued. Here, the next massive changes were introduced that affected all users of the system. Of course, Ya.Mail has become more functional and convenient. Looking ahead, I want to say that in the future the service also developed very actively, and its users have seen many new interesting features more than once. In particular, users received an unlimited size of the mailbox and a new Spam Defense spam filter. In 2003, the Yandex design was updated again.

By the way, each design corresponded to a certain version. The 2003 version of the design was the eighth in a row, and looked like this

Any rollout new version design initially goes through a period of beta testing. And if before that beta tests were conducted in a closed mode, then this time, during two weeks of trial testing of the new interface, anyone could get access to the new interface. True, a year later the main one was upgraded again, but more successfully. And it lasted in this form until 2007.

Even at that time, Yandex was already a fairly reputable company, because already in 2003 the Yandex search engine was successfully introduced into the presidential website. In the autumn of 2003, the developers rolled out the next product updates: Yandex.Publisher (Yandex.Publisher), Yandex.Server (Yandex.Server), which became the legacy of Yandex.Site.

2004

The business model occupied by the number one search engine in Runet worked very well, as a result of which the profit received by the company in 2004 amounted to tens of millions of dollars. This gave impetus to the development of new services, for example, a map search service, blogs, and forums. 2004 is also notable for the fact that it was then that a serious competitor appeared on the Russian market in the person of Google. There was an urgent need to join the struggle for leadership, as a result of which the Yandex management decided to increase the staff tenfold. Initially there were 200, after the renewal of the staff there were 2,000 employees. But the main thing is that after the renewal of the staff, nothing has changed for the worse. Traditions remained, technologies were also on the level. And in general, we can say that Yasha has not turned into a dry corporation.

Technology battle: Yandex vs Google

2005 year

This year was held under the slogan of the geographical expansion of the company's representative office. Because the Ukrainian representative office of Yandex appeared - Yandex.Ukraine. By the way, the director of this representative office is Sergey Petrenko, the founder of the well-known search and the author of the interesting blog BloGnot

2005 was also significant because my favorite opened. This is a service based on the principle of "kolotibablo webmaster", and if in Russian, then this is a service that allows webmasters to place ads on their sites.

In the same year, Yandex.Dictionaries appeared. Changes have also taken place in the Yandex.Money service. Now all users have the opportunity to manage their account through an online wallet.

2006

This year was remembered by the appearance of the now well-known blogs.yandex.ru service. This is a kind of marketing tool. Allowed to study public opinion, reviews in blogs, forums. Yandex.Maps introduced a tool for displaying traffic jams.

From 2006 to 2010 Yandex was located in the old office on Samokatnaya street in Moscow

As you can see, earlier they were crowded. It's not now, a huge building for 2,000 employees.

In 2006, there was another interesting event - the first remote development office was opened in St. Petersburg. Then, of course, the scale was not the same. This is not like today Yandex has 11 offices in Russia, Ukraine, Turkey and even California. Offices differ by type of activity. There are development offices, sales offices, offices that work in the direction of product localization

2007

This year there have been events that are more geared towards webmasters. In particular, the Yandex.Fotki service appeared. But for me, as a webmaster, a more interesting event is the appearance of the service Yandex.Metrica. True, at that time it was a completely crude service, and it was focused not on webmasters, but on Yandex.Direct advertisers. In the same year, a Ukrainian representative office was opened - Yandex.ua. Today, according to LiveInternet data, almost 14% of Russian-language traffic comes from yandex.ua

Also in 2007, a project known to all webmasters was launched, which is not used now, probably only by the lazy

2008

We can say that this year the sphere of influence of Yandex has increased so much that it was decided to open a branch of the search engine in the US, California. At the same time, significant additions were made to the algorithms. In particular, the international standards Sitemap, MediaRSS, etc. began to be supported. That is, as you can see, the areas of interest have gone far beyond the Runet. The number one search engine of Runet has now become English-language sites. Before that, the problem was that the domestic search engine did not support international standards, and therefore there was a problem with indexing sites from the bourgeoisie, but after the 2008 upgrade, this problem was solved. And after that, the Yandex logo began to be written entirely in Russian.

year 2009

This year was significant in that before that there was no division of the search by region. That is, before the introduction of this algorithm, it was built on the principles of uniformity. You enter, for example, the query "" in Moscow and Novosibirsk in the search box, and you get the same results. Now everything has changed. And the search results are mixed with results built on the principle of geo-dependence. Simply put, if you search using Yandex in Moscow and Novosibirsk, the results will be different.

In 2009, work continued on the previously chosen western direction. In particular, a service was tested, with the help of which foreign sites were translated. Then this service evolved, and in 2011 it became known as Yandex.Translation.

An equally important event was the introduction of a new method of machine learning - Matrixnet. This technology uses various patterns as an assessment, and takes into account various ranking factors. But the main thing is that the technology is self-learning. When evaluating assessors, only real patterns are evaluated, the finding of non-existent ones is completely excluded.

The revolutionary nature of this technology lies in the fact that Matrixnet uses an incredibly complex ranking formula that takes into account a huge number of factors. This, on the one hand, allows you to achieve better search results, and on the other hand, it will not allow webmasters to understand this pattern, and, therefore, influence it in their own interests.

More about matrixnet technology:

2010

The old office on Samokatnaya Street was left in the past, and the whole company moved to new mansions. Actually, this was the main event of 2010.