A program for generating a landing page. Landing Page creation software. LPGenerator Landing Page Builder Detailed Review

The creation of a landing page simplifies a person's path to a goal and at the same time makes a profit for a company that sells the product the user needs or provides the necessary service. This happens because a one-page page acts on an instinctive level, motivating a person to call, buy, click. You can design the landing page yourself, saving you time and money. Therefore, business owners ask themselves the question: how to make a landing page?

There are four ways to create a landing page:

• Use a free template and generator. An option for companies with a small budget, employing employees who are familiar with design and marketing.
• Contact the professionals: the text will be written by a copywriter, the page design will be developed by the designer, the integration will be done by the programmer, the work is supervised by the marketer.
• Outsourcing agency.
• To create a landing page, hire specialists to the company.

Landing page is viewed from three points of view:

1. The technical side. A one-page page includes the same components as an ordinary page (html, video, text, images).
2. Marketing moment. A selling page is an effective web resource for lead generation.
3. Visitor's point of view. This is a landing page that a person came to via a link from another page.

To develop a landing page correctly, you need to adhere to the rules yourself.

Heading

Often, a title is called an offer because it includes an offer addressed to a potential client. The first impression of the page depends on the title, so it should be given special attention. There will be no second chance to make a first impression on the visitor.

If you need to clarify the title or indicate the advantages, use a subheading.

One landing page has only one goal

This is an important point, since the landing page communicates only one goal to the visitors. Otherwise, it is ineffective.

Advantageous offer for the consumer

The highlighted benefits will interest the visitor. The offer will seem more tempting to him. Such a technique is designed to convince you to order a service from a company and start cooperation. The value of the proposal should be presented simply and in an accessible language.

Personalization

It is necessary to demonstrate to the visitor that it is he who is important. To do this, you need to write "you" or use other personalization methods.

The correct structure of the landing page

Information needs to be structured. A person who comes to the landing page will not be interested in long lists, it is necessary to present clear and accessible text that the visitor can easily perceive.

You cannot oversaturate the landing page design with graphics or text: there must be an optimal balance between them.

Social proof

The selling page must include customer reviews, certificates. The best option is if there are several of them. Social proof strengthens a company's reputation and increases the credibility limit.

Call to action

A well-done landing page includes CTA or motivates you to take action. A similar call should be in the header and at the end of the landing page. Sometimes posted with a lead form.

The text of the CTA button should sound as if the landing page visitor is pronouncing it in his head or voicing the user's wish.

Lead Forms

The self-developed landing page contains a lead form. It is made simple and not challenging, since cooperation with a potential client or his contacts is important.

Counters

An indispensable component of a landing page is a counter that adds urgency and prompts you to make a choice quickly.

The landing page design tells about the service provided. Landing page focuses on the target audience.

Programs with the help of which one-page pages are made

For those who are interested in how to create a landing page from scratch, there are six programs that allow you to do it yourself and there is no need to come training.

1. Adobe Muse. Most often used. You can make or edit web resources visually, there is no need to write codes. The program does everything by itself, you just need to correctly place the components on the page.
2. Microsoft Expression Studio. The program is used infrequently, includes a package of several programs for developing websites and web graphics.
3. Serif WebPlus. To create and edit one-page pages, you don't need to know programming languages, you don't have to write codes.
4. WebSite X5. Even a complex website can be developed with this program. It will help even a person who is not versed in site building.
5. WYSIWYG Web Builder. The program generates the necessary code automatically, so there is no need to write it here either.
6. Axure RP Pro. It is convenient to work with the program, since the actions are visual, no special training is required.

It's easy to work with these programs and create a unique design: you just need to take an image, drag it to the right place, add buttons and the landing page is almost ready.

WordPress service to create a do-it-yourself capture page

Often the sales page is done in WordPress. Plugin features for a similar CMS:

• Settings in Russian.
• There are video courses on the Internet that provide step-by-step instructions. Such courses will help you get through the training quickly.
• Many ready-made buttons (social networks, reviews, dividers, content inserts, "Order", "Buy").
• Split testing can be done.
• Accessible interface.

A landing page on WordPress allows you to quickly and inexpensively provide a stream of customers. There are nine modules for developing capture pages using the WordPress engine:

Using this plugin, a person who is not familiar with the main html tags can write a one-page page. The editor works without coding, you just need to drag the elements where you want, while creating a unique design.

1. Thrive Landing Page WordPress.

There are more than 122 high conversion templates in the catalog, you just need to choose the right one. The tool allows you to write landing pages that will have a unique design thanks to the existing drag-and-drop function. The customized landing page is automatically generated and functions equally well on different types of devices.

1. WP Profit Builder.

High conversion rate guaranteed, as all sixty templates have already been tested. The main thing here is to correctly design the landing page. Customization of the design is done by hand. The self-customization capability makes the one-page page suitable for long-term use.

1. WordPress Landing Pages.

An excellent way out for companies with a small budget, as there is no need to pay for its use. Any change in the selling page can be checked using statistics, which allows you to create a one-page page with the highest possible conversion.

1. InstaBuilder.

Allows you to quickly write a one-page website that will have a design adapted for computers and mobile devices.

1. OptimizePress.

With this tool, you can make a WordPress single page automatically configured for a search engine in a matter of minutes. When you make changes to the page, the results are immediately visible.

1. LeadPages.
2. Ultimate Landing Page.

The plugin allows you to create a selling page from scratch or using a template. The provided templates are free and editable.

1. Parallax Gravity.

Weaker than the previous ones, but it can be used to create a landing page with key ingredients.

WordPress plugins allow you to create a one-page page in 1 night from scratch, but not all of them are free.

Paid tools have more functions, so it is advisable to use them if you need to implement a product. To test the demand for a service or product, free services are suitable: WordPress Landing Pages or Ultimate Landing Page.

Adobe Muse, Microsoft Expression Studio, Serif WebPlus, WebSite X5, WYSIWYG Web Builder, Axure RP Pro programs allow you to create a landing page yourself, while writing codes and knowing a programming language is not necessary.

Hello, friends! Today I want to tell you about an excellent program for creating a landing page, that is, selling one-page or subscription pages (and even entire sites, if you want). I already wrote about one, and I myself have used it many times. So there is interest in this topic. By the way, this is a very good program, I highly recommend it, has great features, and is easy to use.

But today I want to talk about another program for the same purpose. It's called Adobe Muse. Those who already know how to use it may not read this post, but I think there will be many who do not know about this program yet. I myself came across it by accident, on one of the forums. She was interested in the features that Web Builder does not have, especially the parallax effect. Otherwise, she definitely deserves attention.

Of course, I immediately started looking for this program and training materials for it. Naturally, I found a lot of things, and with those who are also interested, I will definitely share this at the end of the post.

So, what kind of beast is this?

What is Adobe Muse?

This, as I said, is a program for creating a Landing Page. In this case, all work takes place in a visual editor, you do not need to know HTML or CSS, or some other things. That is, if you need to put some element on the page, for example - a picture, button or text, then you simply select it in the menu and put it in the right place with the mouse. Everything is very simple. And the result is very remarkable.

In short, I would highlight the capabilities and advantages of Adobe Muse as follows:

• To create a website or a page, you don't need to know any programming languages ​​- all work is done only with design. The code is generated by itself, without your intervention, although especially meticulous ones can add their own.
• A great landing page can be created from scratch in literally an hour or two.
• You can create responsive pages that look equally good on a computer, tablet, and smartphone.
• A wide range of features - timers, widgets, fonts (you can download any font directly from the program), sliders, and more. Everything is customizable as you like.
• Convenient work - project structure, editing window, preview - everything is close by, all in one program.
• Modern technologies - Adobe Muse works with HTML5 and CSS3. Who does not know - this allows you to create very cool modern pages with different special effects - animation of the background, elements, with different special effects. You can also use the trendy parallax effect. You can even allow visitors to change the content of the page right from their browser!
• It is not difficult to master the program, there are many training materials, including on the official channel of the program on YouTube.

You can program from the official site - it is working, only limited to 30 days. This is quite enough for acquaintance and study. You will have to register on the Adobe website - this is done there, everything is fast, and then you can download. You sign up for Creative Cloud and get an ID and 20GB of cloud storage to store your projects. You will be able to provide access to them to other people and work, for example, as a team on one project.

This is what the program looks like when it starts:

When you first start it, everything is in English, but Russian can be selected in the settings. Tab “ Plan"Shows all the pages of the site, if there are many of them, you can select any and go to the" Design”, Where all the work on the page takes place. Tab “ View”Shows how the page looks in the browser.

This is how the page looks in the editor (the page from the example is open, from the video course):

I will not describe how to use the Adobe Muse program - this is an immense topic, there are many video tutorials for this. Alternatively, those who wish can download one of the video courses at the end of this post.

Why is a Landing Page software better than online services?

There are many programs for creating Landing Page as well as online services. But I always prefer the programs installed on the computer. Why? Here are a few disadvantages that you will encounter if you create your landing page on an online service:

• Even if the service has many different templates, it is still a framework that you cannot jump beyond. The boilerplate approach limits the possibilities.
• You need the Internet to work.
• You cannot pick up the created page and place it on another hosting. The service will close - your page will also disappear. This is the biggest drawback, in my opinion, the dependence on the service.
• To get all the features of the service, you will have to pay constantly, and a lot. And some do not have a free constructor at all, only a short trial period.

I think that's enough. Whether it's a program on a computer - install it and create as you want. Although there is the Internet, at least not - turned on the computer and study. And then the result can be simply saved on a computer and published on any hosting. And even if the hosting disappears, you always have your site, put it on another hosting, and that's it. And programs have more possibilities, they are more flexible and have more tools. In the same Adobe Muse, you can do things that no online landing page builder is capable of.

And now, for those who are interested in this program for creating a Landing Page - I found an excellent video course on it, which explains the main working points using the example of creating a page. The lessons are short - there are 32 of them, but there is nothing superfluous in them, they look easy and give maximum information even in 2-3 minutes. So take it. Study, learn to make Landing Page - this is now a profitable occupation, by the way.

In addition, I have archived the actual Adobe Muse version 7.4. This is the 2014 version, although not the most recent. But in my search I ran into problems - the latest version is very difficult to "cure". Yes, and there are problems with the installation (I was put anywhere, did not even offer to select a folder, but I tried several versions). The nested one has all the possibilities and at the same time it is installed and "treated" very simply - the instruction is enclosed. Yes, and examples from the course are perfectly open in it, and there are complaints about other versions in this regard. So get a full-fledged program and immediately a video course for it. If you want a different version, it's not hard to find.

How to create a landing page?

Landing page, landing page, landing page - all these are names of the same thing. Landing page is a one-page site with long scrolling, which is mainly used and is most effective for promoting a specific product (less often a group of products) or service.
Landing page is not just a one-page site with long scrolling and beautiful design. It is primarily a powerful marketing tool. Thanks to its striking design, simple and user-friendly structure of the site and navigation, as well as elements that attract attention and increase conversion, it allows for a high-quality interaction with the audience, which ultimately significantly increases sales. And the data collected using various metrics allows you to make your langing page as efficient as possible.
How to create a landing page?
There are two ways to create a quality one-page page. The first is to find a third-party developer to do all the work for you. But, firstly, it will be quite expensive, secondly, it will take a long time, and thirdly, you simply may not get the quality corresponding to the money and time spent.
The second option we recommend is to use landing page builders. These are specialized online services that, as they say, have everything you need out of the box to quickly create selling pages:
Convenient visual editor for quick editing of site elements. The drug-and-drop technology allows you to change the arrangement of items with a simple drag and drop. Just take the element you want, drag it anywhere on the site and change the styles, size, text and images;
A set of ready-made high-quality templates developed by professional designers. There is no need to sit and invent something of your own, it is enough to slightly change the finished design for yourself and the result will be a colorful selling landing page;
Responsive technical support that will help in any situation;
It is also worth knowing that quality services additionally provide a built-in CRM system and A / B testing. CRM system allows you to store all information about orders and provides analytical data. A / B testing, in turn, makes it possible to test several landing pages at once, in order to ultimately leave the most effective one.

Can I create a landing page for free?
Yes, of course you can. But as far as free services are concerned, you don't seem to pay anything, but believe me, a quality service is worth paying for it, and besides, it is not such a large amount. Thanks to our rating, you can choose the best landing page builders without mistakes.

Programs for creating a landing page - one-page

The Landing Page is an enduring title and is often shortened to LP. In the Russian literature, you can find such analogs of the name as a one-page site, a landing site, a target site, and even a grounding site. If you are not new to the field of business, then you have probably come across such sites before. As a rule, they are characterized by the following typical designs:

1. One, maximum two pages.
2. Bright, attractive design color.
3. The presence of a catchy name for a specific product, service, logo. Only one product or service is displayed.
4. The presence of a window for the implementation of the subscription.
5. Emotional text about the product, supplied with an abundance of keys at the request of search engines.
6. Presence of video instructions for the product.
7. Availability of reviews and links to social networks.

Typically on Landing Page there is a minimum of information, but there are active elements ready to immediately subscribe by e-mail, download a file with a description of the product. Graphic elements are often used to indicate buttons that lead you step-by-step to a service. At the same time, it is considered good practice not to overload the page with text and graphics, to leave large free margins. Thus, it is very similar to a banner or even a flash site. The purpose of the site is to grab the attention of the client who came via the link and make him spend as much time as possible on the site so that he shows interest and subscribes to the service. To do this, they use a variety of texts compiled by experienced copywriters, as well as traditional information about significant discounts on popular products. In the process of processing the user, social engineering methods are applied, such as exposure to music, the calculation of greed, a hint that the product is in short supply, the countdown of hours until the suspension of the service. Each method can bring from a fraction of a percent of additional clicks to 20-30% of traffic, which is then converted and analyzed. However, this is already the task of marketing and optimizers, who, according to this analysis, bring the landing page to perfection. Judging by some examples of such a business, a well-prepared one-page website with a useful paid service can bring in several tens of thousands of rubles a month.

Design bureaus have long understood the value of Landing Page, so today they are offered literally everywhere - at prices ranging from 999 to 5000 rubles, guaranteeing immediate payback. But, as usual, such sites also need promotion and promotion, so the price of a serious site can be an order of magnitude higher. The great thing about a one-page page is that it can even be hosted on free hosting, since it doesn't require more than inserting videos or buttons based on the JavaScript language engine. This provokes most moneymakers to search for free tools that would make it possible to create such a landing page on their own, based on numerous free templates.

WYSIWYG Web Builder
http://wysiwygwebbuilder.ru/
A powerful editor for creating websites of any complexity. A special feature is that to get a good result, you do not need to delve into the HTML5 / CSS3 markup codes: all operations are carried out in the same way as visual programming environments work. A variety of menus, text, links, graphics, special characters, lists and multimedia objects can be placed on the page. The program has over 100 ready-made templates. Such a variety confuses users a little, so it is easy to find training courses on this program on the Web, and on trackers - the full version of one of the latest programs for thorough study.

Web Page Maker
http://sayt-s-nulya.ru/web_page_maker.html
Never mind that we have not provided an official link here. The fact is that this is a paid program, it costs $ 40, but there are places where you can get it for free. Most of all, it attracts a simple visual interface with a lined working area, where it is convenient to bind visual elements, texts and lists. It is worth noting that the editor has a Russian interface that makes it easy to experiment with it.

Microsoft Word
Many might not guess, but regular Word or a similar word processor like OpenOffice can do a pretty good job of creating both static and dynamic HTML pages. Professionals rarely use this program, unlike the old Microsoft Front Page, because when they save a page, Word creates not the most optimized code. But for a trial, this option may work, especially since the Internet is now almost all fast.

We will not consider online editors. The fact is that they often bind the user to their own hosting site, offering a choice of paid or free service. As a rule, the free option differs in that 3-5 templates are available in it, there is almost no way to greatly embellish a one-page page, and the life of such a site can be 1-2 months with limited traffic. You can easily find such a service yourself. For example, LPGenerator.ru, SqueezePageCreator, http://ru.wix.com, http: //lending-5.rf and others. Note that a free one-page with provided hosting under such conditions can be bad because it will contain not only your advertisement, but also the advertisement of the hoster or service.

Collection
http://www.htmleditors.ru/index.html
If you are tired of looking for standalone, free or russified editors, catching each one piece by piece, we advise you to look into this collection, which great guys have prepared for us. There is almost everything you may need to create both elementary sites and the most complex ones. Recall that Landing Page can hardly be called complex in structure, so what's the point of using tools like DreamWeaver for it? Here are lists of code, visual and combo editors, as well as tools for creating lists, menus, preparing flash sites, sitemaps. It is very important today to match sites for display on mobile devices, for which landing pages are suitable like no others. In the window below, select free program options and download to your health. For example, one of the interesting ones can be considered the free visual editor Turbo Site. Despite the modest possibilities of its visual editing, it is easy to add lists, texts, images, feedback forms, and your own codes in the JS language.

Since most editors have descriptions, we did not duplicate them, but here is a list of free editors that have weight and importance among developers: Nvu, FrontPage, Sharepoint Designer, Amaya, Kompozer, CoffeeCup, Mini-site, Komodo Edit, HTMLReader, Arachnophilia , Webbo, HTMLDocEdit and many more.

Landing page- this is a special page, once on which the user must perform a specific action. For example, fill out a form to order a product or subscribe to a newsletter, register, call the phone number listed on this page, and the like.

Landing pages are called different phrases, but they all carry the same meaning. This is the login page, landing page, capture page, sales page.

The landing page in Runet was shortened as LP.

At an adequate price from 5,000 rubles. up to 10,000 rubles. on cms Wordpress. On the basis of a paid premium theme, you will get a property on a landing page that you do not have to pay for on a monthly basis. WordPress is a flexible platform that allows you to develop beautifully designed one-page selling websites, not just multi-page online stores.

Another option is one page for your business offers without admin panel and the ability to add new pages. The cost with the selection of keys and adjustments (optimization) of your proposal or with your ready-made text is from 5,000 to 15,000 rubles.

Today we have a practical lesson with you with technical points. So…

Landing Page Is an ordinary web page on the Internet, created using well-known technologies HTML, CSS, Java, with the addition of an image and text. The text is called selling and is written according to the laws of copywriting. Landing page can be done manually or using any engine using plugins.

How to create a landing page with your own hands. Step by step lessons and practice.

Step 1. Let's decide what knowledge and skills we need.

1. We will create a selling page in HTML, CSS.
2. We need to write a short semantic text that encourages the user to take the action we need.
3. A picture that serves either as a background of a web page or as a separate element.
4. Form code. If you are sending a newsletter to an e-mail service, then you will generate a subscription form there. If this is a registration form on the site, then take the code from the site.

Step 2. How to make a landing page layout.

1. Let's define the folder structure.

At the root of the page is index.html;

For pictures, the "images" or "image" folder;

For style files, the "css" folder.

1. Let's write a universal code that can be used to create all of our landing pages.

The best program for creating a landing page.

1. -page is easiest to create in special programs. For example, in Dreamweaver, the code will be highlighted, and you will see the error immediately. In addition, it is convenient to look at the finished page directly in the program in several browsers.

Basis for the web document:

.

Layout maybe tabular, but better with divs -

.

You can go in two directions:

First - draw a landing page design in photoshop, then cut into the necessary elements and make up your author's design in the program.

Second - Pick up ready image for background web pages or do it yourself. In the style sheet, write this picture as a background.

These lessons are of high quality and will save you a lot of time learning. You will be able to create landing pages yourself and professionally.

The ideal basis for a landing page layout is three blocks: heading, text and form or order button, subscription.

You need to write a separate lesson on compiling a selling text and headline. Have selling copywriting many interesting marketing moves and tricks. Now let's dwell on the main points.

Heading must be accurate. From it it should already be clear what it is about and what is being proposed.

Text keep it short so that the entire design fits on the user's first screen. In other words, so that you don't have to scroll up and down the page.

The selling text indicates the main advantages, benefits. It is necessary to convince a person in several sentences of the need to purchase this product or service. Try to explain why I need this?

Form or order button should be the brightest and only spot on the page, and attract the eye of the visitor. It's good to write a call to action on a button or near a form. So that a person does not need to think, but simply follow this call "press", "fill out the form", etc.

Everything, nothing more.

Additional checkers. Are they needed? How to analyze.

With regard to the various chips with certificates, you need to experiment, add certificate icons or not.

For example, adding a counter "how much is left until the end of a promotion or discount" increases conversion. And the badges of the certificates, no. But this is all individual and depends on the niche, the purpose of creating a landing web page.

In order to find out which version of your page will be converted, use A / B testing... Services for this: Google Website Optimizer, the newsletter service you use. Very user-friendly interface and the ability to test different versions of one selling page.

Today we have decided on the structure, design and text for the landing pages.

In the second lesson, we will continue with the practical creation of the landing page. These free HTML, CSS, Dreamweaver and others will be of great help with this.